My SEO Desk
Lynchburg, VA · Full-Stack Web, SEO & AI Systems
Quote, prepared for Nathan Haefer
Not one report a month, a full backend team.
This isn't a monthly report you read and file away. It's us running the technical side
of your business, site fixes and upkeep, Google Business Profile, analytics, and ad campaigns that drive real
leads, so that work is off your plate and you're spending your time with clients instead of managing a website.
Based on the site audit we just ran (haeferhomes-audit.pages.dev), the only choice is whether you want one ad
platform running or both.
Your accounts stay yours
Every account we touch (GSC, GA4, GBP, Meta) is added as a user on your existing
account, never transferred or recreated in our name.
Ad spend is never marked up
Platform spend is paid by you directly to Google or Meta. The retainer covers
management only.
A full backend, not a report
Site fixes, GBP, analytics, and ad campaigns that drive leads, all handled so you
can focus on clients instead of managing a website.
Two Plans
Both include everything from the audit's fix list, ongoing site improvement, Google Business Profile management, and analytics. The only difference is ad platform coverage.
One Platform
$1,200 /mo
Site, GBP, and analytics, plus Meta or Google, your call.
- All seven critical audit fixes, then ongoing improvement
- Google Business Profile correction and monthly management
- Analytics: GA4 and Search Console monitored monthly
- One ad platform managed: Meta Ads (Facebook + Instagram) or Google Ads
BOTH PLATFORMS
Full Coverage
$1,500 /mo
Everything in One Platform, both ad channels running.
- Everything in One Platform
- Google Ads and Meta Ads (Facebook + Instagram) managed together
- Cross-platform reporting, one number each month
- Best when you want buyer and seller leads from both search and social
Ad spend is separate from the retainer and paid by you directly to the
platform: 15% of spend, $500/mo minimum per platform, no markup either way.
Ads We Actually Run
Pulled live from our Meta Ads account, not stock examples. "Meta Ads" in the plans above means both placements together, Facebook and Instagram, one campaign built to run on both.
Pinares, Casa en Venta
15,348 impressions · 2.06% CTR · 7 leads, last 90 days
MySEODesk, lead form
3,224 impressions · 3.50% CTR · 4 leads, last 90 days
The Realty Group, Sailors Cove
Live now, Facebook & Instagram placements
Three different clients, three different goals, same account, same team running it. Happy to walk through the live dashboard on a call rather than just paste screenshots.
Add-ons, If You Want Them
Social Media posting
$750 /mo
Managed posting across the channels you use
Additional GBP location
$750 /mo
If a second office or listing needs its own profile
Bundle 2 or more
Save 10-15%
Stack add-ons together for a discount
What We Need From You
Nothing starts until access arrives. Add MySEODesk as a user, we never ask for your passwords directly.
Add these accounts: Google Search Console (add as a user, not transfer) ·
Google Analytics 4 (Editor access) · Google Business Profile (Manager) ·
Meta Business Manager (Page, Pixel, and Ad Account access) · WordPress admin login ·
Google Ads account (only if Google Ads is in scope). We will send exact steps for each once you sign.
Who Does What
Standard RACI: who is Responsible for the actual work, who is Accountable and signs off, who is Consulted before it happens.
| Task | MySEODesk | Nathan |
|---|---|---|
| Access & Accounts | ||
| Google Search Console access (add MySEODesk as user) | C | R A |
| Google Analytics 4 access | C | R A |
| Google Business Profile manager access | C | R A |
| Meta Business Manager access (Page, Ad Account, Pixel) | C | R A |
| WordPress admin login (or hosting access if not WP) | C | R A |
| Google Ads account access, if Google Ads is in scope | C | R A |
| Site & Local Work | ||
| Fix the six critical findings from the audit | R | A |
| Ongoing site improvements (content, schema, speed) | R | A |
| GBP correction, posts, review handling | R | A |
| Analytics setup and monthly reporting | R | A |
| Ad Campaigns | ||
| Campaign build and management (Meta and/or Google) | R | A |
| Ad creative and copy | R | A C |
| Ad spend, paid directly to the platform | C | R A |
| Listing content, pricing, what to say about a property | C | R A |
| Approval of new campaigns before launch | C | A R |
R Responsible, does the actual work
C Consulted, asked before it happens
A Accountable, owns the outcome and signs it off
A cell can carry two letters. You stay Accountable for your own accounts, budget, and final approval on anything that goes live under your name, we do the work and consult you before it publishes.
Terms
Term
Monthly. Either party may end with thirty days notice.
Billing
Monthly in advance.
Scope
haeferhomes.com and its connected GBP, GA4, and ad accounts.
Ownership
Every account and page stays in your name and yours.
Ad spend
Paid by you to the platforms directly, never marked up.
Reporting
Monthly, from Google's and Meta's own figures.
Start date
The day access arrives.
Prices
Hold until 14 October 2026.
To accept
Reply in writing, we confirm the start date once access arrives.
Ready to start?
Pick One Platform or Full Coverage, reply in writing, and send the accounts listed
above. We start the day access arrives.
Greg Bentz
MySEODesk